WHO WE ARE

Welcome to the world of doublÉ-standard!

Here, we embrace the absurdity of societal norms while making a statement through expressive streetwear. Our watches aren't just timepieces - they're declarations of individuality designed to mock the very concept of conformity. 

Founded by a team of non-conformists, the doublÉ-standard stemmed from a pressing need to break free from complications imposed by standards and digital dependence. We designed our watches as functional accessories that complement, not complicate, your style. It's time to break free from the mundane and embrace your unique self.

At the very core of doublÉ-standard rests a philosophy that celebrates every unique individual.

We support diversity and inclusion and envision a world fully embracing freedom of expression.

Our fashion street watch stands proudly as the standard for those bold enough to break the mold, the trendsetters, the rule-breakers, and the unapologetically authentic.

We reject the notion of convention. One standard doesn't exist.